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Friday, March 8, 2013

Guinness St. Patrick's Day 2013 Launch

Wow. Time flies. It's March already and it means one thing. St. Patrick's Day is back! And Guinness Malaysia is the expert when it comes to celebrating St. Patrick's Day in style.


I was invited to Guinness St. Patrick's Day 2013 celebration launch in Havana, Changkat Bukit Bintang last week. At the event, Mr. Thum Chee Yuen, Sales Director of Guinness Anchor Berhad (GAB) shared the highlights to this year’s celebration, “GUINNESS has always been synonymous with the St Patrick’s Day. Here in Malaysia, it is no different. In fact, GUINNESS Malaysia was the host of the biggest St Patrick’s Party in Asia last year. This year, we are taking the festivities up a notch by adding a new spin to the celebration.”

“GUINNESS fans in Malaysia can look forward to being part of the country’s biggest GUINNESS St Patrick’s Pub Crawl! This unique experience will have fans and friends of the black brew on a trip of a lifetime,” Thum added.

Thum was quick to point out that only 200 odd lucky fans and friends of GUINNESS will get a chance to be part of the largest GUINNESS pub crawl in Malaysia. These selected participants will receive a special St Patrick’s kit consisting of 2 free pints of GUINNESS® and an exclusive GUINNESS® St. Patrick’s Pub crawl T-Shirt. They will also qualify to be part of the St. Paddy’s Hunt. During the journey, it will so March fun as the St Patty’s crawlers will be entertained by some of Malaysia’s most renowned comedians adding good humour to the trip.



I had the opportunity to be one of the few first one to have a taste of what's the pub crawl is like. Basically we just hop on the Guinness St. Patrick's Day Double Decker with a group of entertainers.


While the bus tour around the pub areas in the Golden Triangle guests will have fun being entertained by magicians, clowns and Drink Sensibly Angels. If memory serves me correctly, we departed from Changkat Bukit Bintang, passed Jalan Alor and into Jalan Bukit Bintang up to Jalan Pudu. The bus then make a turn into Jalan Imbi and then turn into Jalan Sultan Ismail passing Sg. Wang. It's quite fun when people on the street see the Double Decker and wave at us. Moving along Jalan Sultan Ismail, the bus drove up to Sheraton Imperial Kuala Lumpur and make a left turn into Jalan Doraisamy. Frequent clubbers will know that there are a few night spots along this road.

The bus then moved to Jalan Dang Wangi and into Jalan Ampang and turn right back into Jalan Sultan Ismail. Thinking that the bus will make its way back to Havana but it make a left turn into Jalan P. Ramlee instead passing by Beach Club. The bus then turn into Jalan Kia Peng making its way to Jalan Raja Chulan and turn back into Jalan Sultan Ismail. At the cross road it turned left into Jalan P. Ramlee and then left again into Jalan Raja Chulan and finally made it back to Changkat Bukit Bintang through Lorong Ceylon.

Here's a video of what it's like on the Double Decker:



To help GUINNESS fans and friends Drink Sensibly during the St Patrick’s biggest pub crawl, “Drink Sensibly Angels” will be at hand to provide water bottles and food during the journey, and to share tips on how to party safely.
There are several ways for fans and friends of Guinness to gain a chance at being part of the biggest GUINNES St Patrick’s Pub Crawl, they may either:

1) Join www.facebook.com/guinnessmalaysia to win exclusive pub crawl tickets by participating in our ‘Spot the Reveler Contest’! More than 200 tickets are up for grabs and more than 800 prizes including Limited edition Guinness Merchandise to be won daily!

2) Visit www.tokl.com.my OR www.expatriatlifestyle.com.my.

True to the theme of ‘March More Fun’, GUINNESS has also planned about 70 St Paddy’s parties throughout Peninsula and East Malaysia, unbelievable promotions on your favourite black brew, GUINNESS® as well as the GUINNESS® St. Patrick’s Big Weekend Bash which will take place citywide right here in the Klang Valley from the 15th till the 17th of March 2013!
So don’t miss out on all the fun and get ready to be part of the most exciting St. Patrick’s Experience with GUINNESS®!

GUINNESS ‘March More Fun’ Promotions
About 1,000 outlets nationwide will have special promotions on your favourite black brew! With every purchase of 6 half pint or 4 full pint of GUINNESS® Draught, or a bucket of GUINNESS® stout, entitles consumers to a limited edition GUINNESS® St. Patrick’s plush pillow. There are 4 fun designs up for grabs with each design revealed weekly. On top of that, come join us on for some St Patrick’s fun on Thursday and get our Thursday Specials! Guinness will be giving away 1 free pint of Guinness with every purchase of the Guinness St Patrick’s promotion in participating outlets throughout March!

To find out how you can have ‘March more fun’, connect with us on www.facebook.com/guinnessmalaysia for more information and join us at a GUINNESS® St. Patrick’s celebration near you!

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