Celcom is Back in the Ball Game, Launching the "Blue Vs The Rest" Campaign!

Last Friday I went to the Celcom is Back in the Ball Game, Launching the "Blue Vs The Rest" Campaign! Media Nite event in Rain Club, Desa Sri Hartamas. Besides nice food and drink there's also performance by Take Five.

So, what is this Blue VS The Rest all about? Well, it's a very good news for Celcom customer and if you are not a customer yet, it's a good time to be one now.

The campaign started with an eight-week “Collect a Celcom Blue Bear” programme. Whether you are a football enthusiast or just a fan of cute cuddly teddy bears, this is your chance to own a set of eight limited edition Celcom Blue Bears in football jersey. Each week, a new Celcom Blue Bear will be revealed. The programme kicked off yesterday (17 May 2010) with the introduction of a pair of Celcom Blue Bears (Bearyfrance and Englbear) followed by Beartugal (from 31 May), Esbearanyol (from 7 June), Bearmany (from 14 June), Beargentina (from 21 June), Bearitalia (from 28 June) and ends with Bearzil (from 5 July).

Here's how you can get a Celcom Blue Bear:

Each product brand is running its respective offer to giveaway the Celcom Blue Bear during the “Collect a Celcom Bear” programme which will end 11 July 2010. To get your hands on these fuzzy collectible Celcom Blue Bear, simply perform one of the following transactions:
• Xpax, Celcom Blue & Sukses: Reload a minimum of RM30 and above;
• Celcom Exec: Subscribe to 2 Celcom Exec Savers Packages;
• Celcom Broadband: Sign up for selected Broadband USB modem package or subscribe to a 5GB upgrade plan;
• Channel X: Download RM10 worth of football content, choosing from a wide range of footsie-related Call Me Tones, wallpapers, full songs and news alert amongst many others;
• Blackberry®: Purchase one of the Blackberry® models with Celcom Exec.

That's not all. Here's the best part of the campaign. Eligible customers not only will get the limited edition Celcom Blue Bear but at the same time, will also be in the running for RM10,000 cash prize every day! You got it right, that's a daily chance of winning RM 10,000 hard cold cash. So tempting.

At the Media Nite, we were able to see life size moving Celcom Blue Bear. All eight of them. Cute right?

They then moved on to the stage and start to dance with all the Celcom Axiata Berhad's people following the dance move.

Here's a video of the Celcom Blue Bear dancing.

Part of Celcom Axiata Berhad’s Management team (from left-right) - Dato’ Najmuddin Abdullah, Vice President of Corporate Communications, Zalman Aefendy Zainal Abidin, Senior Vice President of Marketing, Chee Pok Jin, Chief Marketing Officer, and Adlan Ahmad Tajudin, Chief Corporate Officer with the “Celcom Blue Bears” at the launch of the “BLUE VS THE REST” campaign, last Friday at Celcom’s Media Nite event.

Too bad I have to leave early for another event. If not I might be the lucky one to go home with this: