It's time to party again people! Any fans of Heineken out there? You, you there, you like Heineken? Yes? Cool, then you don't want to miss the launch party of Heineken new iconic bottle and Heineken ‘Progressive’ Tour.
The bottle features an embossed curve, inspired by the label ‘racetrack’, on the neck and back. The back of the bottle features the same curve motif, set above an embossed Heineken logo and the iconic star. The curve acts as a thumb groove and is perfectly placed to meet the drinker’s fingers which add tactility and grip as they grasp the bottle whilst keeping the beer to stay cooler. Additional bottle updates include a slimmer body accentuating the bottle’s premium feel and an elongated appearance emphasized by both vertical neck branding and a higher label position.
What's more, Heineken is flying down renowned Dutch DJ, Ferry Corsten to Malaysia for an exclusive invite-only party on 11 July 2012 at KL Live. To score invites to this exclusive event, consumers are encouraged to visit Heineken’s Facebook page at www.facebook.com/heineken.
Heineken ‘Progressive’ Tour will see exclusive events held nationwide and also Heineken’s well-known music programmes: Heineken Green Room & Heineken Thirst slated in the last two quarters of the year. It's always good to enjoy music with a bottle of iced cold Heineken.
To be part of Heineken’s exciting calendar of events, log on to www.facebook.com/heineken or www.heineken.com/my for more information.