GAB Oktoberfest Malaysia Is Back!

Yes. Time flies. It's already October and it could only mean one thing. Time to party with beers! It's the time to celebrate Oktoberfest in Malaysia! What is Oktoberfest, you ask? It initially started as wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig (who later became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese's meadow / field) – it is for this reason that Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’. Since it started in German, then it is better to celebrate with a German beer like Paulaner. Oh, there is a special edition 1 liter Ceramic Oktoberfest Mug.

Do you know that Paulaner was first brewed by monks from the Paulaner monastery in 1634 making it almost 380 years old – however it is still the “youngest” of the Oktoberfest Beers. Oh, Paulaner Oktoberfest Bier is not a wheat beer but instead a lager and it's a little bit stronger (6% alcohol) than the non-Oktoberfest Paulaner variant.

As with last year's Oktoberfest, GAB will be organizing themed parties across the country. If you want to grab the special edition 1 liter Ceramic Oktoberfest Mug then you must like the Oktoberfest Malaysia Facebook Page, https://www.facebook.com/OktoberfestMY to find out more about the locations of the GAB Oktoberfest Malaysia parties.

It's time to celebrate Oktoberfest 2013 during this month of October and it's more fun doing it with a mug or two of Paulaner Oktoberfest Bier and remember to drink sensibly. Now, let me go and have a mug first. :P

GAB's Celebration of Good Fortune, Prosperity and Longevity

It seems like only yesterday that I went for GAB last year's Chinese New Year campaign launch, where they were giving out Golden Dragon for their lucky customers. Last December I went for this year's GAB CNY campaign launch which is named 'Celebration of Good Fortune, Prosperity and Longevity'. This year they are not giving out golden snake but Golden Three Chinese Star Deities, Fu Lu Shou (福禄寿) which are the three lucky stars that resembles Good Fortune, Prosperity and Longevity.

The launch was once again in The Tavern in GAB's brewery. The place to get the best Guinness Draught in Asia.

With Kelly Siew and Ashley Mah.

No one is happier than Fireangel when surrounded by alcohol beverages. Visit her blog for more insight of beers and liquors. You could learn how to make Jelly Shots.

Throughout the festive season, consumers can check the bottle cap liners of any big bottle of Guinness, Tiger and Anchor to see if they have won one of 9 solid gold Fu Lu Shou sets worth RM 10,000 each, 999 gold-plated Fu Lu Shou sets worth RM 1,000 each or to redeem 18 bottle liners for a Fu Lu Shou set to usher in good favour, wealth and health throughout the year ahead.

Colour Code of Cap Liners                                  Prizes

Red Cap Liners                        Consumers win a solid gold Fu Lu Shou set worth RM 10,000
                                                 Total: 9 prizes

Blue Cap Liners                      Consumers win a gold-plated Fu Lu Shou set worth RM 1,000
                                                Total: 999 prizes

Black Cap Liners                    Collect 18 liners to win a Fu Lu Shou set



Just drink any of the three major brands of beer from GAB. Tiger, Anchor or Gunness Stout and if you able to get the colour cap stated above, you'll win the prize.

This Chinese New Year, be sure to think of GAB’s three iconic stars and you will receive an overflow of Good Fortune, Prosperity and Longevity. For more information on this campaign, please visit www.gab.com.my today.

GAB’s Oktoberfest Launch

Wow. Time flies. This year's time seems to pass faster than last year or maybe it's just that I am getting old. It's October already! We are in the last quarter of 2012. October also means Oktoberfest is here again.

Even before October, I was already celebrating it during GAB's Oktoberfest launching last month in The Social, Publika. Oh, I got myself a limited-edition GAB’s Oktoberfest 1L Ceramic Mug too. Don't jelly ah.

What more, I can taste all the beer under GAB's belt. For, Oktoberfest, I of course choose the beer from German, Paulaner.

Hey, I get to make new friends with beer.

Making friend with the Chong sisters.

You want to join in the fun too? No worries. Apart from its stellar portfolio of Tiger, Guinness, Heineken, Anchor, Strongbow, Kilkenny and Paulaner, GAB will pay homage to the world’s most well known beer celebration by bringing in the original Oktoberfest beer from Munich, Paulaner Oktoberfest Bier.

To further make beer lovers’ happy hours happier, GAB has planned an extensive beer promotions campaign at all consumers’ touch points including pubs and bars, coffee shops, restaurants and retail outlets. No Oktoberfest is complete without the iconic beer stein or mug and this year, GAB’s Oktoberfest will feature a limited-edition 1L Ceramic Mug – a piece that beer lovers will be able to take home with every purchase of 1L of Tiger Beer.

I know you want one of this limited-edition mug.

Are you sure you don't want this limited-edition mug?

Don't worry, you get to have one of the limited-edition mug. With so much love in the air, GAB is pulling all stops to ensure that their fans’ affections will be well reciprocated. Apart from attractive beer promotions, beer lovers will also be treated to a limited-edition 1L Ceramic Mug, the quintessential Oktoberfest staple when they purchase 1L of Tiger Beer.

Promotions:
At selected Bars and Clubs:
Take home a limited edition GAB’s Oktoberfest 1L Ceramic Mug with each 1L Tiger beer purchase.
At selected Supermarkets:
Consumers who purchase their beers from retail outlets such as Cold Storage, Mercato, Village Grocer and Jaya Grocer will enjoy store discount.

Refreshment outlets (i.e Coffee shops and Chinese restaurants):
For every purchase of any three big bottle of Tiger, Guinness or Anchor, consumers will get a discount of RM3. Consumers can also enjoy the flexibility to pair any of the three bottles between the three provided selections, to suit each individual’s preference.

To add more excitement, GAB is introducing a Facebook activity called the Biermeister, where beer lovers can hunt for more rewards. Log on to GAB’s Oktoberfest Facebook page www.facebook.com/OktoberfestMY from September 17 –October 31 daily.

“Prost” to your love for beer.

Launch of GAB "The 9 Grand Treasures for the Year of the Dragon"

I've been attending a lot of beer events lately. Just last week I was at GAB's The Tavern for their launching for "The 9 Grand Treasures for the Year of the Dragon". I invited my date Jiayeen along with me because she haven't been to The Tavern before. After registering ourselves, we were given a very heavy goodies bag.

No wonder the goodies bag is heavy. Inside there are 8 cans of GAB's beers. 2 Guinness Foreign Extra, 2 Anchor Beer, 2 Heineken and 2 Tiger, two decks of playing cards and a dozen Guinness red envelopes. From the looks of these items, you would have guess that this promotion has something to do with the coming Chinese New Year in 2012.

The campaign kicks off on 15 December 2011 and will run right through to 6 February 2012. As part of the campaign, consumers of GAB’s iconic brands will have a hand at winning a 1-kilogram Golden Dragon statue, eight pieces of 100-gram Gold Dragon coins, and cash prizes that add to a total value of more than RM3.3 million.

To win the Golden Dragon statue and Gold Dragon coins, consumers just need to check the caps of any big bottle Tiger, Guinness, Heineken or Anchor, and look out for the colour of the bottle cap liner which will determine the prizes that they have won. The are 10,000 prizes each for CNY Playing Cards, cash RM0.99, and RM9. 1000 prizes for cash prize RM99, 100 prizes for 5g Gold Dragon coin, 10 prizes for 30g Gold Dragon coin, 8 prizes for 100g Gold Dragon coin and of course 1 grand prize, the 1KG Gold Dragon statue. There is a high chances to win something for everybody.

With the price of gold at it's height now, it's a good investment to try to win the gold dragons.

GAB’s 9 Grand Treasures for the Year of the Dragon: the 1kg Golden Dragon Statue and eight 100g Gold Dragon Coins

Ms. Yap Swee Leng, Marketing Director of GAB and Mr. Charles Ireland, Managing Director of GAB with the 9 Grand Treasures for the Year of the Dragon

Okay. Enough of the gold. Too tempting. That night I met Samantha and Tim again. Last I saw them both together was at a Tiger Beer event.

Samantha and Tim.

Samantha, me and Jiayeen.

Girls look more beautiful if the photos were taken using my Nikon S8100 digital camera as concurred by Samantha =P. Someone says my post only show pictures I took with girls. So, I'll show you some of the guys I met that night too. LOL.

It's been a while that I didn't bump into Robb.

Ah Bok as usual will bump into him in a GAB event.

So, remember from 15th December 2011 onwards till 6th Febuary 2012, go to any restaurant and buy a big bottle or two of Guinness or Anchor or Heineken or Tiger and you might hit the jackpot by winning the 1KG Gold Dragon Statue.