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Thursday, December 27, 2012

Ascend To New Heights with Huawei

Last Friday at Taman Tasik Titiwangsa, information and communications technology (ICT) solutions provider Huawei is culminating its ‘Ascend to New Heights’ consumer activation campaign in Malaysia with an on-ground event at Tasik Titiwangsa from 21-23 December 2012. At the official opening of this event, it also launched three new smartphones and announced Midland Network Sdn Bhd as its latest partner to expand the distribution of Huawei smart devices in Malaysia.

Tang Siew Wai, Regional Marketing Director for Huawei Device Southern Pacific Regiond said, “The ‘Ascend to New Heights’ consumer campaign is an aggressive push towards extending awareness of the Huawei brand in Malaysia. We have organized many exciting
activities from today and over the next two days.

During the 3 days, visitors can register and then try out each game or activity to collect stamp.

The ‘Ascend to New Heights’ campaign, which is opened to the public, offers over 2,000 prizes including a Grand Prize of an all-expenses-paid trip for two to Dubai (comprising a 4D3N stay at a super 5-star luxury hotel with a helicopter tour of the city, exclusive tour of the tallest building in the world - the Burj Khalifa, Dubai Historical Tour and Desert Experience). The campaign is a significant milestone in the company’s increasing push into the direct-to-consumer space.

These are some of the prizes that could be won when completing or being the top of the activity.

Start with the Experience Zone to experience the 3 new Huawei smartphones what were launched on that day.

The 3 Huawei Ascend smartphones are:

Ascend D1 Quad – This super-fast smartphone powered by the Huawei’s K3V2 quad-
core 1.4GHz processor boasts the most compact design among 4.5-inch smartphones.
The Ascend D1 quad expands the realm of possibilities for consumers with an Android 4.0 operating system (upgradable to Jelly Bean) and Huawei’s proprietary power management system which provides up to 30% in energy savings. RRP at RM1,239.

Ascend G600 – With a sizeable of 4.5-inch LCD IPS HD screen and a 960 x 540 pixel
resolution with Corning® Gorilla® Glass, this smartphone offers visual clarity on a dual-core-powered Android 4.0 operating system without breaking the bank. A 1.2GHz dual-core CPU with industry-leading 1930mAh Li-Polymer battery ensures the Huawei Ascend G600 can be fully charged in four hours, powered on in five seconds and with Huawei’s power saving technology, more than 15 days of standby time. RRP at RM799.

Ascend G330 – This is an affordable smartphone which combines slim, sleek design
with a powerful 1.0 GHz dual-core processor that maximizes computing performance. It
also features a 10.16-cm (4-inch) WVGA TFT display, a 1.500 mAh lithium-ion battery
which delivers plenty of power for extended chat, phone and surfing sessions and a high-performance 1.0 GHz dual-core processor with 512 MB RAM/4 GB ROM and crystal-clear display resolution. RRP at RM599.

To get more updates about Huawei Device one can follow one of these links below:

Facebook - (Malaysia)

Twitter -

YouTube -

Flickr -

Website -

Visitor could walk away with a Huawei smartphone by joining the Racing Challenge. I tried it too but alas my lack of exercise betrayed me in the race.

So, I went for something less challenging and got myself a Huawei pen.

Visitors that are good and fast with their hands went to try the Cup Stacks. The highest stacked cup walks away with a Huawei smartphone.

For something fun and easier, just take a photo of your self jumping with a Huawei logo. You can see the photo taken in the photo booth.

The event's official radio station 988 was also there to mingle with the visitors by giving out freebies and playing games with them.

On that day DJ Anson of 988 was there to host the event. Usually, you'll hear him hosting his show on air using Cantonese but that day is a rare case that he uses Bahasa Malaysia to host. Here's a video of him speaking in Bahasa.

Of course, the most fun part is the hot air balloon ride.

Still want to try your luck to win the trip to Dubai? No worries. Until 31 December 2012, consumers can also continue to take part in the ‘Ascend to New Heights’ hot air balloon contest online at for a chance to win attractive prizes including Huawei smartphones, devices, t-shirts, USB drives and movie tickets.