GAB Oktoberfest Malaysia Is Back!

Yes. Time flies. It's already October and it could only mean one thing. Time to party with beers! It's the time to celebrate Oktoberfest in Malaysia! What is Oktoberfest, you ask? It initially started as wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig (who later became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese's meadow / field) – it is for this reason that Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’. Since it started in German, then it is better to celebrate with a German beer like Paulaner. Oh, there is a special edition 1 liter Ceramic Oktoberfest Mug.

Do you know that Paulaner was first brewed by monks from the Paulaner monastery in 1634 making it almost 380 years old – however it is still the “youngest” of the Oktoberfest Beers. Oh, Paulaner Oktoberfest Bier is not a wheat beer but instead a lager and it's a little bit stronger (6% alcohol) than the non-Oktoberfest Paulaner variant.

As with last year's Oktoberfest, GAB will be organizing themed parties across the country. If you want to grab the special edition 1 liter Ceramic Oktoberfest Mug then you must like the Oktoberfest Malaysia Facebook Page, https://www.facebook.com/OktoberfestMY to find out more about the locations of the GAB Oktoberfest Malaysia parties.

It's time to celebrate Oktoberfest 2013 during this month of October and it's more fun doing it with a mug or two of Paulaner Oktoberfest Bier and remember to drink sensibly. Now, let me go and have a mug first. :P

GAB’s Oktoberfest Launch

Wow. Time flies. This year's time seems to pass faster than last year or maybe it's just that I am getting old. It's October already! We are in the last quarter of 2012. October also means Oktoberfest is here again.

Even before October, I was already celebrating it during GAB's Oktoberfest launching last month in The Social, Publika. Oh, I got myself a limited-edition GAB’s Oktoberfest 1L Ceramic Mug too. Don't jelly ah.

What more, I can taste all the beer under GAB's belt. For, Oktoberfest, I of course choose the beer from German, Paulaner.

Hey, I get to make new friends with beer.

Making friend with the Chong sisters.

You want to join in the fun too? No worries. Apart from its stellar portfolio of Tiger, Guinness, Heineken, Anchor, Strongbow, Kilkenny and Paulaner, GAB will pay homage to the world’s most well known beer celebration by bringing in the original Oktoberfest beer from Munich, Paulaner Oktoberfest Bier.

To further make beer lovers’ happy hours happier, GAB has planned an extensive beer promotions campaign at all consumers’ touch points including pubs and bars, coffee shops, restaurants and retail outlets. No Oktoberfest is complete without the iconic beer stein or mug and this year, GAB’s Oktoberfest will feature a limited-edition 1L Ceramic Mug – a piece that beer lovers will be able to take home with every purchase of 1L of Tiger Beer.

I know you want one of this limited-edition mug.

Are you sure you don't want this limited-edition mug?

Don't worry, you get to have one of the limited-edition mug. With so much love in the air, GAB is pulling all stops to ensure that their fans’ affections will be well reciprocated. Apart from attractive beer promotions, beer lovers will also be treated to a limited-edition 1L Ceramic Mug, the quintessential Oktoberfest staple when they purchase 1L of Tiger Beer.

Promotions:
At selected Bars and Clubs:
Take home a limited edition GAB’s Oktoberfest 1L Ceramic Mug with each 1L Tiger beer purchase.
At selected Supermarkets:
Consumers who purchase their beers from retail outlets such as Cold Storage, Mercato, Village Grocer and Jaya Grocer will enjoy store discount.

Refreshment outlets (i.e Coffee shops and Chinese restaurants):
For every purchase of any three big bottle of Tiger, Guinness or Anchor, consumers will get a discount of RM3. Consumers can also enjoy the flexibility to pair any of the three bottles between the three provided selections, to suit each individual’s preference.

To add more excitement, GAB is introducing a Facebook activity called the Biermeister, where beer lovers can hunt for more rewards. Log on to GAB’s Oktoberfest Facebook page www.facebook.com/OktoberfestMY from September 17 –October 31 daily.

“Prost” to your love for beer.